You can charge the most for a good or service when the perceived value of the product is highest. That is one of several reasons to get the money first. People never want to pay for a service after they’ve had an experience because they do not get anything after handing over their money. Without the dopamine rush of anticipatory pleasure, clients feel disappointed or even hustled in spite of the fact that you are merely following the terms of your agreement. Recall the feeling of paying a credit card bill for bygone fun. You don’t want that credit card feeling to be his last impression of you.
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